Dockers® Waterless Campaign Creative

In-Store Signage, Design, Photoshoot/Art Direction & Production

For our 10 Year anniversary of Water<Less® we created a collection that will help show how we’ve tackled water waste. This technique has helped our products save over 20 million liters of water over the last 10 years. I assisted in the photoshoot for this collection in addition I created a lookbook to showcase our photography. In addition we created a whole guideline with that included direction for our global stores to create signage for the interior of the stores, window displays & social.