I've been designing for over a decade, but my real specialty isn't making things look good — it's figuring out why something isn't working and building a better way forward. I dig into the business problem first: the friction costing teams time, the process slowing down sales, the experience losing people before they convert. Then I design the solution — with strategy, storytelling, and systems thinking that make the impact measurable, not just visible.

My work has lived at the intersection of enterprise tools, brand campaigns, and field-facing experiences for companies like LinkedIn, Coinbase, Dockers, and StubHub. Whether I'm simplifying a workflow for a sales team or building out a brand identity from scratch, I bring the same approach: clarity of purpose, intention in every decision, and craft that earns its keep.

I've lived in Singapore, Malaysia, the Philippines, Indonesia, Texas, England (London), California (San Francisco) — and now Denver. That third culture kid upbringing keeps me curious, adaptable, and always looking at problems from angles others might miss.

Outside of work I'm a designer-turned-explorer: obsessive photographer, illustrator, traveler, and proud cat mum to Cashew & Roux. Curious to follow along? Check out my blog nationalcocographic.com — where my love for travel, lifestyle, and visual storytelling all come together.

Let's make something meaningful — or just say hi 👋 Connect with me on LinkedIn.