Dockers Creative
Signage | Art Direction | Digital | Events | Print
Client
Dockers by Levis Strauss & Co
While working on the Dockers, Men's khaki wear brand by Levi Strauss & Co, I designed print collateral for events per season as well as seasonal in-store signage. I brainstormed with my team to create designs to evolve our brand and bring our best expression to life as well as print produce all print materials for our global partners as well as wholesale accounts. In addition to print material I design and produce digital assets for email, digital banners & social files to our agencies to create additional sizes that are cohesive with our design aesthetic.
Look Books
Every season, to introduce and entice the media, we host a Press Preview featuring print collateral — light boxes, menus, and posters — alongside a cookbook. The look book is designed to show media what to expect from our style and aesthetic for the season ahead. Over the last few seasons our design aesthetic has evolved, and I've worked closely with our Creative Director to art direct the photoshoots — from laydown and on-figure photography through to our design requests.
Social Campaign Graphics
Each season I create the social imagery that brings the campaign to life across our channels. Working from the seasonal photoshoot, I pair on-figure and laydown photography with typography and supporting creative to build a cohesive, on-brand feed — translating the season's aesthetic into scroll-stopping content that introduces new collections and keeps the brand consistent across every touchpoint.
Digital Advertising
To extend each campaign across the web, I design the seasonal digital banners that carry the season's look into every digital placement. Building from the campaign photography, I adapt the imagery, type, and creative into a range of sizes and formats — keeping the message clear and the brand consistent while driving traffic to new collections.