Pricing Program
Website Design | UX Strategy
Client
LinkedIn
Project Brief Pricing Hub — LinkedIn’s internal landing page serving as the single source of truth for pricing updates across all sales teams.
Description Sales teams needed a centralized destination to quickly access both current and historical pricing changes across fiscal years — with zero friction. I led the end-to-end UX design of the SharePoint site, thinking through the full user journey for how sellers would navigate and consume pricing content under time pressure. To support fast, intuitive access, I used Claude and AI to help build an interactive, filterable gallery that lets users surface the right information immediately. I also designed all supporting graphics for the site, rooted in LinkedIn's latest brand story and visual system.
Business Outcome Pricing directly drives how sellers position and sell LinkedIn's products — meaning accuracy and accessibility here has a direct line to revenue. This hub reduced friction in how sales teams access critical pricing information, enabling faster onboarding to new fiscal year changes and more confident, informed client conversations.