I led the complete brand identity, website design, UX strategy, and digital experience from the ground up. The goal was to transform a complex sustainability and recycling business into a modern, approachable brand with a clear market position.

From defining the visual identity to crafting the information architecture and user journey, every element was intentionally designed to simplify complex service offerings, build credibility, and create a seamless, engaging experience. The result is a strategic, scalable, and conversion-focused digital foundation that communicates expertise while making sustainability feel more accessible and actionable.